is a design-led girls activewear brand,
for sport or relaxing in.

Athletica London co-founders Jo and Kate

We originally met back in 2008 at a Buggyfit class in our local park, having each just had our first child. We quickly connected through our mutual love of sport and the outdoors.

After many years in the corporate world and keen to pursue a more entrepreneurial path, we shared a frustration at the lack of suitable activewear for our young daughters. This, combined with our passion for girls leading active lives, led to our idea for ATHLETICA LONDON.

Our collection is designed in London and ethically made in Portugal using super-soft, eco-friendly performance fabrics.

Our mission is to create stylish activewear that enables girls to look and feel great, leading active and happy lives.

We hope you love our brand as much as we do!

P.S. Follow us on Instagram

Kate and Jo co-founders of Athletica London